Privacy Policy

1. Data Controller

In compliance with the Mexican Federal Law on Protection of Personal Data Held by Private Parties (Ley Federal de Protección de Datos Personales en Posesión de los Particulares, "LFPDPPP"), we inform you that the entity responsible for the collection and processing of your personal data is:

2. Personal Data Collected

For the purposes described in this privacy policy, we may collect the following personal data:

• Full name
• Email address
• Phone number
• Procedure of interest

We inform you that we do not collect sensitive personal data through this website. Data is collected exclusively through the contact and informational guide request forms available on our site.

3. Purposes of Data Processing

Your personal data will be used for the following purposes:

Primary purposes (necessary):

• Delivery of informational guides about plastic surgery procedures that you have requested
• Follow-up communication through a sequence of educational emails related to your procedure of interest
• Scheduling of in-person medical consultations

Secondary purposes:

• Statistical analysis of procedure interest to improve our services and content
• Measurement of advertising campaign effectiveness

If you do not wish for your personal data to be processed for secondary purposes, you may notify us by sending an email to info@cirugiaplasticacertificada.com. Your refusal to allow the use of your personal data for these purposes will not be grounds for denying you the services you request.

4. Data Transfers

Your personal data may be transferred to and processed by the following entities, both within and outside of Mexico, for the purposes described:

These transfers are made in accordance with Articles 36 and 37 of the LFPDPPP. The third parties mentioned maintain their own privacy policies and security measures to protect your personal information.

5. Your Rights (ARCO Rights)

Under Mexican law, you have the right to Access, Rectify, Cancel, or Oppose the processing of your personal data (known as "ARCO rights"). Specifically:

• Access: You may request to know what personal data we hold about you and how it is being used.
• Rectification: You may request correction of your personal data if it is inaccurate, outdated, or incomplete.
• Cancellation: You may request deletion of your personal data from our records when you believe it is not being used appropriately.
• Opposition: You may oppose the use of your personal data for specific purposes.

6. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies, specifically:

• Meta Pixel (Facebook Pixel): We use this technology from Meta Platforms to measure the effectiveness of our advertising campaigns on Facebook and Instagram. This pixel collects information about your activity on our website, such as the pages you visit and the actions you take (for example, submitting a form), in order to optimize ad delivery and measure conversions.

The information collected by these technologies is anonymous and aggregated, and does not directly identify you personally. You can disable Meta Pixel tracking by adjusting the privacy settings in your Facebook account, or by using the opt-out tools available at Facebook Ad Settings.

You can also control the use of cookies through your web browser settings.

7. Consent Revocation

You may revoke the consent you have given us for the processing of your personal data. However, please note that we may not be able to fulfill your request in all cases or immediately cease processing, as there may be legal obligations that require us to continue processing your data.

To revoke your consent, you may use any of the following methods:

• Click the "Unsubscribe" or "Cancelar suscripción" link included at the bottom of every email we send you
• Send an email to info@cirugiaplasticacertificada.com requesting the revocation of your consent

8. Limitation of Use or Disclosure

If you wish to limit the use or disclosure of your personal data, you may send your request to info@cirugiaplasticacertificada.com. We will process your request in accordance with the procedures established by the LFPDPPP.

9. Security Measures

To protect your personal data, we have implemented administrative, technical, and physical security measures to safeguard your information against damage, loss, alteration, destruction, unauthorized use, access, or processing. These measures include:

• Data encryption in transit via HTTPS/TLS protocol
• Storage on Cloudflare's secure infrastructure
• Restricted access to personal information, limited to authorized personnel only

10. Changes to This Privacy Policy

This privacy policy may be modified, changed, or updated due to new legal requirements, our own needs based on the services we offer, our privacy practices, or other causes.

We are committed to keeping you informed about any changes to this privacy policy by publishing the updated version on this page: cirugiaplasticacertificada.com/privacy.html.

11. Regulatory Authority

If you believe that your right to the protection of personal data has been violated by any conduct or omission on our part, or you suspect a violation of the provisions of the LFPDPPP, you may file a complaint or report with Mexico's National Institute for Transparency, Access to Information and Personal Data Protection (INAI). For more information, visit www.inai.org.mx.

12. Consent

By providing your personal data through the forms on our website, you consent to your data being processed in accordance with the terms and conditions of this privacy policy.